Why Photographers Need A PDF Pricing Guide
Nowadays, we have everything available at the touch of our fingers.
An entrepreneur must stay up to date and current with the latest marketing and communication methods.
Having a website and social media pages is a given.
However, one of the most unknown, yet effective methods of communicating with clients is using Wedding Photography Pricing PDF Guides.
There are many uses for having this document on hand. It not only adds convenience for clients, but it is also a much more professional outreach program for new customers.
Here are the top 5 reasons why having a Wedding Photography Pricing PDF Guide is so valuable.
1. Added Convenience for Clients
Having a Wedding Photographer Pricing PDF List can be extremely helpful for the client.
You probably have your pricing guide on your website. The problem is that the client has to find it, and many times they exit the browser before they do so.
Having the freedom to download a full pricing guide to browse through at their own convenience is priceless.
It allows them to look at the pricing options, whether there is Wifi available or not.
This also allows your clients to have a physical representation of you to keep in their minds, no matter where they are.
2. PDF’s Can Be Shared with Ease
Sharing a website link is a simple task, and even five years old can do it.
However, if the recipient is in a poor internet service area, or looking on a mobile device, the pricing guide can become warped, not load correctly, or even worse, not load at all.
Having a PDF version available ensures that everyone sees your work and your pricing options in the most accurate manner.
A Photographers PDF pricing guide is also handy to give out to trustworthy local vendors. They can share it with their most valued customers in a clear, concise, and professional manner.
Often, upper-tier clients don’t have time to research their options. Having the PDF pricing guide available to planners increases your access to clients who usually wouldn’t be able to find you.
3. Showcase Your Work and Your Brand
One of the best parts of having a full PDF pricing guide is that you can design it to fit your brand and aesthetic in the most recognizable way possible.
You don’t have to conform to a website template.
You have the freedom to showcase your work in a digital format that can be viewed anywhere at any time.
PDFs allow you to display a variety of your work from different occasions, without seeming too cluttered or disorganized.
Keep it concise yet detailed.
Quality over quantity is critical when building a portfolio. The same comes into play when creating your pricing guide.
When a customer looks through your PDF book, they should immediately become immersed in your brand from the moment they open it.
Make your clients want to find out more about your brand and what you have done.
4.Create a Fully Interactive Experience
In the digital age, a simple PDF guide has the potential to become a fully interactive experience.
Since a PDF is viewed digitally, one of the many options you have is adding hyperlinks to your social media pages and website.
This comes in handy for consumers who may be seeing you for the first time via the PDF and want a more comprehensive view of your services.
Perhaps you were featured in Style Me Pretty, or even The Knot. You can add these links to showcase your reputability and experience, all at the touch of a button.
The links allow your potential clients to no longer have to search through your website to find them (or even worse, miss them altogether.)
It’s an easy access! You can quickly point out the experience and quality of your work without the risk of clients scanning over it by accident.
5.Keep Your Services in their Minds
Weddings are growing more and more into a robust industry despite the COVID-19 pandemic.
Modern brides are filling their laptops with articles, inspiration, and documents to plan their wedding.
With a downloadable PDF Pricing Guide, you allow your bride to store all of your information in an easy to spot location, keeping you in their heads.
That’s a significant advantage over potential competitors who may not have this guide available.
A busy bride is much more likely to skim through your pricing guide while at work.
And later go online to try to find the link of one photographer she saw last week on Pinterest.
Make sure to keep your guide under 25MB, though.
Your clients and vendors must be able to easily email your guide to others, and you will be all set to gain new clients!
Getting your name out in a growing industry may seem daunting and even impossible at times, but as long as you do your best to stand out from the crowd, you’ll be on your way to success!
Thanks for reading my Why Photographers Need A PDF Pricing Guide blog post!
Check out my other articles for photographers like The Case For Film Photography, Contax 645 Tutorial #3 | Camera Settings, Film Choices, Metering, and Posing, Contax 645 Tutorial #2 | Camera Accessories, Film Loading and More, Contax 645 Tutorial #1 | Hybrid Wedding Photography Equipment, and many more in our Journal page.
Also go check some of my wedding photos to see some of my work at The Market At Grelen Wedding | Virginia Wedding Photos, Delta Plantation Wedding Photos, Belmond Maroma Cancun Wedding, Aldrich Mansion Wedding | Providence, RI to name a few.
Don’t forget to check out my homepage for my newest wedding photography work.
As always, feel free to contact me with any questions you may have, and don’t forget to follow us on Social Media to stay up to date with our latest adventures.
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