How To Produce Dazzling Videos
Videos are the most engaging content that people content these days.
If you can produce dazzling videos for your business or a client in a sustainable way, the outcome pays off with time.
But let me be frank; the process of producing dazzling videos is highly laborious.
With that in mind, the goal of this article is simple – to demystify the myth that video production is difficult.
If you are new to video production and you want to learn how to produce dazzling video, this guide is for you.
If you are also a professional videographer that wants to up your game, this guide is also for you.
At the end of this article, you will learn the nitty-gritty of producing great videos for your events on a budget.
We will walk you through the stages required for video production and the equipment required, including the use of drones.
Let’s get started.
Video Production Process
The process of producing dazzling videos involves three stages – pre-production, production, and post-production.
The pre-production stage is the planning stage where you map out your video production strategies and write the script for the videos.
The production stage is where you will actually shoot the videos.
And the post-production stage involves editing works, where you will add colors, music, and other effects to make the videos stunning and irresistible.
Let’s now dive into the details of each of these stages.
Stage 1: Pre-Production
The pre-production stage is essentially the stage you will iterate your plans for your videos.
It will cover the type of videos you’d be producing, who is the video is for, the length of the video, and the resources required to complete a video production project.
Being an expert on what looks good on camera, I encourage you to articulate your plans for your video production session very well before moving to the production stage.
What Are Your Objectives?
You need to define your objectives for creating a dazzling video before you even start to plan.
What do you want from the video? Who is the video for? Who is your audience? What does your audience expect from the video?
As with any other content, you need to define the goal of your video from the start.
It would serve as a yardstick to guide and measure whether the project is a success or not.
You can leverage the SMART methodology below to define your goals:
Build a Video Strategy
Building a video strategy is very critical if you must make headway in your video production.
Here, you need to figure out the logistics of how to produce the video.
How will you work in line with your deadline and budget?
Don’t feel bad if you don’t get it right the first time; failure is a platform for learning new ways of doing things.
Write Your Script
After defining your goals and video strategy, it is now time to write your script.
Your research and creative approach should influence your script a great deal.
Think of all those you would be working with and what roles they would play.
You may also consider getting them involved so that the script will align with their style.
Make the script engaging and natural without going overboard.
Scout Locations for The Shoot
If you are shooting for a client, you may need to work with the client to choose a location. If there is a need for you to shoot at a specific location, then obtain the necessary permits ahead of time.
Depending on your target location, the following are important equipment you would need to shoot a dazzling video:
Video editing hardware
Schedule the Shoot
You are almost there!
The only thing remaining is for you to plan a schedule for the shoot.
What I mean is, you’ve got to plan the schedule around the distance between locations, how much you need to shoot, as well as your team’s availability.
If you are shooting a big event, you may want to hire an experienced video producer to help you coordinate the shoot.
Stage 2: Production
This phase spans the filming of the video.
Since you already have a video schedule handy, ensure you work closely to that schedule.
As an expert that has been in the field for more than 8 years, I can category say that sometimes, you may struggle to align with your video schedule.
But make it a point of duty to peep through your schedule as you continue to shoot.
Set Up The Lights
When you arrive at a location, the first thing is to set up the lights.
Ensure you have enough time to arrange the lighting so that you can set up other equipment.
Your video schedule ought to have captured the setup time for the lights and other equipment.
Set Up The Camera and Drone
Your schedule will tell you ahead of time the type of camera or drone you would use for your video shoot.
Depending on the nature of the event you’re covering, camera setup can be as simple as using a tripod or a bit more time-consuming as using a gimbal. or a drone.
The emergence of drones gave the videography industry a facelift.
Drones provide exciting footage, from highlighting the dynamic nature of the earth to capturing a new perspective for a wedding, and everything in between.
Drones are best used to capture aerial and motion shots.
If you’re using a drone to shoot the video, ensure you have not only the license and technical competence to operate it but that you follow local and state regulations.
Get B-roll Footage
While it is important to follow your schedule very closely, take a few minutes to shoot B-roll (this may be your location shots from different angles, shots of your crew, or anything that catches your eyes.
B-rolls are extra footages you would cut away while editing the video.
Stage 3: Post-Production
You’re done with the shooting session; it is now time to polish the video.
This stage involves putting the shots together, trimming the video to fit your length, coloring the video, adding the voiceover, as well as adding special effects.
Coloring your video can also breathe life into your script.
Coloring can be as sophisticated as hiring an expert colorist to help out or as easy as using the coloring feature of Adobe Premiere Pro.
Everything depends on what your clients want. Just make sure the coloring is consistent throughout the video.
Adding good music to your video can take your video to a new level.
In fact, background music can keep your audience engaged.
Your choice of music should complement the video’s mood and tone. It would help to communicate your core message easily.
You can find licensed music all over the web.
Okay, that’s it! You can now see that the process of producing dazzling videos is not as difficult or complicated as most newbies think.
Before you begin the video production process, ensure you do thorough research and preempt the difficulties you are likely to encounter in the pre-production phase.
As a beginner, the chances are that you may be overwhelmed with all the processes.
If that is the case, you may consider outsourcing some parts to seasoned professional videographers to help out, especially in areas like directing, presenting, editing, and producing.
Thanks for reading the How to Produce Dazzling Videos blog post!
Check out my other articles for photographers like Contax 645 Tutorial #3 | Camera Settings, Film Choices, Metering, and Posing, Contax 645 Tutorial #2 | Camera Accessories, Film Loading and More, Contax 645 Tutorial #1 | Hybrid Wedding Photography Equipment, and many more in our Journal page.
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